The benefits of Pay Per Call advertising over traditional forms

Pay Per Call advertising is generally just what it says: advertising your business and get the customers connected to you by phone and you pay per call.

Let’s take 1800-free411 as an example provider of pay per call services. Actually it is a free directory assistance service in the United States that is rapidly taking directory assistance marketshare. Directory assistance is the phone number you call to get a person or a business’ phone number.

1800-Free411 plays a short add before providing the phone number you requested. As a caller you can either proceed and call the number you were actually looking for, but also choose to be connected for free to the business that just had their ad played.

Now one main difference with traditional advertising is that you catch the customer right before the point of purchase. A customer first has a need and researches that need to find possible companies that can help them. When you advertise on Pay Per Click this would be the moment you catch the customer if they click on your link.

When you advertise on a Pay Per Call based platform like 1800-free411 you don’t catch the customer during their research but at the time they are ready to place an order or talk to your company.